You are unique, and so should be your fitness journey. I am here to help you achieve your goals through the most personalised training experience possible. Fitness is more than just workouts - It's also a lifestyle because what you do, what you eat, how you feel, how you sleep - everything is equally important because it all can and will affect you. Together, you and I will focus on all aspects of your overall health and wellness Whether you are at home, in the gym, or on the road - I will be part of your fitness journey pushing and helping you track your progress. I will be there to guide you through tough times, to check your form on video calls, to celebrate your wins, and to be on top of all the last-minute schedule changes. ~Coach Holley
Coach Holley | The Askarián Knight Mindset Architect. Disciplinarian of the Soul. Builder of Modern-Day Warriors. A Legacy Forged in Fire, Failure, and Fortitude I am Coach Holley, the Askarián Knight Coach. Trainer. Mentor. Speaker, and Lord of the war within self. Every principle I teach, I’ve lived. Every lesson I give is forged through fire, failure, faith, and fortitude. I’ve stood in locker rooms, classrooms, juvenile hall yards, gyms, and underserved communities—on the frontlines of what breaks our youth… and more importantly, what builds them. I am the founder of Amplify, Absolute Body Armor, and the AAMP Movement— which is a mission-driven system sculpting warriors who want to Power Up, Level Up, and Go Next Level in mindset, character, and purpose. Through RJH Jr. Inc (AAMP), I develop young leaders, student-athletes, parents, and educators using the teachings of emotional intelligence, life skills, structure, and soul-deep resilience. My mission is to restore structure, rebuild belief, and revive the power of disciplined leadership—one disciple at a time. Who I Am I blend Stoic wisdom with modern strategy to rebuild lives from the inside out. • My voice shifts mindsets. • My presence builds people. • My mission restores families, uplifts communities, and develops disciplined disciples of leadership, love, and legacy. What I Believe “Encourage to Impact. Empower to Inspire.” This is the thunder in my teaching—the storm that shakes chains loose. It’s how we break cycles, build champions, and breathe life into generations. We don’t just talk change— We train for it. We live it. We lead it. The Askarián Thunder: The 4 Pillars of Power Everything I teach echoes the Four Thunderbolts of Success: 1. Mental Mastery 2. Physical Discipline 3. Spiritual Alignment 4. Emotional Intelligence The True Mission of the Askarián Knight To lead with discipline, love, truth, and strength. To build minds, shape characters, and leave legacies that ignite others. To Amplify lives—so that others may master themselves through: • Life Skills • Spiritual and Emotional Structure • Discipline and Patience • Resilience and Purpose • And the Power Bank Principles that turn pressure into power. Because no matter where you come from, how far you’ve fallen, or how long you’ve been stuck— The greatest war you’ll ever fight… is the one inside of you. And I’m here to help you win it.
Do you or your child need life Coaching or Mentoring? Here you can book calls offered by Coach Holley and his staff of coaches.
Build long term healthy habits with weekly and monthly compliance tracking trends for workouts, nutrition, water intake and progress photos.
Connect your Apple Watch or Fitbit with the app to track your daily activity levels and workout metrics like heart rate, steps, and calories burnt after workouts.
Check-in with Bi-weekly photos and measurements to keep track of your monthly progress. Make amends whenever required.
Here you can either build your own workout in the fitness library or you can select from pre-designed follow-along workouts.
Here you will be able listen to audios and watch motivational content from Coach Holley that stimulate your mind, body, soul, and spirt.
Access to Coach Holley Health & Wellness Training Center Absolute Body Armor if You're Near Visalia, Ca.
How Does It Work?
Once You download The App You're Going To Be Directed To Fill Out The Onboarding Questions, And Then From There You Will Submit your Payment & Lastly Wait 1 to 3 Business Days For Your Program. If You Are (Online Only) Or Requesting A (Meal Plan). If You Are Signing Up For In Person You Fall Under A Different Category And You Will Be Briefed Upon First Meeting With Coach Holley
who should join the app?
We do not discriminate here, so rather your here for athletic training weight loss training or general fitness we have it all here for you.