Coach Holley
Coach, Trainer, Mentor, Public Speaker
Coach Holley | The Askarián Knight Mindset Architect. Disciplinarian of the Soul. Builder of Modern-Day Warriors. A Legacy Forged in Fire, Failure, and Fortitude I am Coach Holley, the Askarián Knight Coach. Trainer. Mentor. Speaker, and Lord of the war within self. Every principle I teach, I’ve lived. Every lesson I give is forged through fire, failure, faith, and fortitude. I’ve stood in locker rooms, classrooms, juvenile hall yards, gyms, and underserved communities—on the frontlines of what breaks our youth… and more importantly, what builds them. I am the founder of Amplify, Absolute Body Armor, and the AAMP Movement— which is a mission-driven system sculpting warriors who want to Power Up, Level Up, and Go Next Level in mindset, character, and purpose. Through RJH Jr. Inc (AAMP), I develop young leaders, student-athletes, parents, and educators using the teachings of emotional intelligence, life skills, structure, and soul-deep resilience. My mission is to restore structure, rebuild belief, and revive the power of disciplined leadership—one disciple at a time. Who I Am I blend Stoic wisdom with modern strategy to rebuild lives from the inside out. • My voice shifts mindsets. • My presence builds people. • My mission restores families, uplifts communities, and develops disciplined disciples of leadership, love, and legacy. What I Believe “Encourage to Impact. Empower to Inspire.” This is the thunder in my teaching—the storm that shakes chains loose. It’s how we break cycles, build champions, and breathe life into generations. We don’t just talk change— We train for it. We live it. We lead it. The Askarián Thunder: The 4 Pillars of Power Everything I teach echoes the Four Thunderbolts of Success: 1. Mental Mastery 2. Physical Discipline 3. Spiritual Alignment 4. Emotional Intelligence The True Mission of the Askarián Knight To lead with discipline, love, truth, and strength. To build minds, shape characters, and leave legacies that ignite others. To Amplify lives—so that others may master themselves through: • Life Skills • Spiritual and Emotional Structure • Discipline and Patience • Resilience and Purpose • And the Power Bank Principles that turn pressure into power. Because no matter where you come from, how far you’ve fallen, or how long you’ve been stuck— The greatest war you’ll ever fight… is the one inside of you. And I’m here to help you win it.
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