Making online fitness training truly personal
You are unique, and so should be your fitness journey. I am here to help you achieve your goals through the most personalised training experience possible. Fitness is more than just workouts - It's also a lifestyle because what you do, what you eat, how you feel, how you sleep - everything is equally important because it all can and will affect you. Together, you and I will focus on all aspects of your overall health and wellness Whether you are at home, in the gym, or on the road - I will be part of your fitness journey pushing and helping you track your progress. I will be there to guide you through tough times, to check your form on video calls, to celebrate your wins, and to be on top of all the last-minute schedule changes. ~Coach Holley
Your personal coach is now in your pocket!
My Plans
Pay - As - You - Go
Pay - As - You - Go MEMBER $1/month Purpose: Let people enter ecosystem, experience the community, and decide what they want to purchase in the future. INCLUDED * Coach Holley Fit account * Community feed * Announcements * Selected free resources * Selected free workouts/previews * Program previews * Live calendar * Selected free challenges * Ability to track basic activity/progress * Ability to purchase any eligible digital product * Ability to purchase lives and workshops NOT INCLUDED * Full workout/program library * Premium workout programs * Full Resource Library * Premium audio library * E-books * Premium challenges * Weekly lives * Workshop admission * Workshop replay library * Premium educational content ADD-ON PRICES Coach Holley Live: Built Not Born™: $9.99 Crank With Coach™: $9.99 Standard Workshop: $19.99 Premium Workshop: $29.99 Masterclass/Intensive: $49.99 E-book: $14.99 Premium Audio: $4.99 Audio Bundle: $19.99 E-book + Audio Bundle: $24.99 Premium Training: $19.99 Training Bundle: $49.99 This establishes your retail price.
Automated Workout Program
30+ Full Programmed Workouts
Lifetime Access To Your Program
Weekly Progress Photos
Sink Apple watch or Fitbit
$1
Monthly
HOLLEY FIT ALL-ACCESS™ DIGITAL MEMBERSHIP
HOLLEY FIT ALL-ACCESS™ DIGITAL MEMBERSHIP $59.99/month Full System. Anywhere. No Excuses. This is an online membership someone anywhere in the country can participate. INCLUDED — FITNESS * Full workout library * Beginner programs * Intermediate programs * Advanced programs * Strength programs * Fat-loss programs * Home workouts * Gym workouts * Mobility/recovery programs * Athletic development programming * New programs added to the membership * Member challenges * Progress tracking * Nutrition/hydration tools INCLUDED — COMMUNITY * Full member community * Accountability * Community challenges * Member announcements * Coach Holley updates * Member discussions INCLUDED — LIVE'S Coach Holley Live: Built Not Born™ → INCLUDED Crank With Coach™ → INCLUDED WORKSHOPS Standard Workshop Retail → $9.99 Premium Workshop Retail → $14.99 Masterclass Retail → $29.99 DIGITAL EDUCATION Selected: * Mindset Hub * Power Bank content * Personal-development resources * Nutrition education * Professional-development resources * Workshop replays * Resource Library But not your entire premium intellectual-property library. DIGITAL PRODUCT MEMBER PRICES E-book $14.99 → $9.99 Premium Audio $4.99 → $2.99 Audio Bundle $19.99 → $14.99 E-book + Audio Bundle $24.99 → $19.99 Premium Training $19.99 → $14.99 Training Bundle $49.99 → $34.99 NOT INCLUDED * In-person Absolute Body Armor training * Every premium workshop * Masterclasses * Every e-book * Every premium audio * Every premium training/course * Specialty certifications * Limited-capacity programs * 1-on-1 coaching * Services outside Coach Holley Fit
✅ 100% UNLOCKED FEATURES IN THE HOLLEY FIT APP
Full Workout Library's
Apple Watch/Fitbit integration (For daily tracking)
Complete Progress Tracking: photos, measurements, steps, calories, sleep, and water intake.
Track calories, macros, hydration, and daily targets with visual accountability and smart reminders.
MEMBER ALL-ACCESS™
LOCAL — ONE MEMBER $79.99/month Train Online. Train In Person. Develop Everywhere. EVERYTHING $59.99 DIGITAL MEMBERSHIP HAS: * Full workout library * Member challenges * Community * Coach Holley Live * Crank With Coach * Development resources * Member pricing PLUS LOCAL BENEFITS * Qualifying in-person Absolute Body Armor training * Local member experiences * Local challenges * Coach interaction * Community events when included * Additional local member opportunities Coach Holley Live : ALL INCLUDED WORKSHOPS Standard Workshop → INCLUDED Premium Workshop → $14.99 Masterclass → $24.99 DIGITAL PRODUCTS E-book → $7.99 Premium Audio → $1.99 Audio Bundle → $9.99 E-book + Audio Bundle → $14.99 Premium Training → $9.99 Training Bundle → $24.99 NOT INCLUDED * Premium workshops unless specified * Masterclasses * Specialty certifications * Specialty camps/clinics * Private coaching * 1-on-1 training * Other separately billed Amplify services Askarian Knight Quote: “Environment builds you… before results ever show it.” ~ Coach Holley ⚡️
$79.99
Monthly
👥 FAMILY ALL-ACCESS™ (Plus Two)
FAMILY ALL-ACCESS™ TWO MEMBERS $134.99/month Two People. One Family. One Mission. This should include everything in the $79.99 Local Membership for TWO eligible family members. INCLUDED: Both members receive: * Full workout programming * Local qualifying training * Coach Holley Live * Crank With Coach * Community * Challenges * Resource access * Development resources * Member pricing WORKSHOPS: Standard Workshop: INCLUDED Premium Workshop: $14.99 per family, not per person Masterclass: $24.99 per family when applicable. DIGITAL PRODUCTS Same preferred pricing as local membership: E-book — $7.99 Audio — $1.99 Audio Bundle — $9.99 E-book + Audio — $14.99 Premium Training — $9.99 Training Bundle — $24.99
What You both get:
✅ 100% access to all workouts, custom programs, & training tools
✅ Full nutrition tracking, mindset coaching, and Power Bank resources
✅ Member check-ins, photo tracking, and exclusive in-app features
✅ Access Absolute Body Armor gym classes (There will be a drop in fee) but you get two complete full app access subscriptions under one package/master account, allowing you and a family member or partner to access everything Coach Holley has to offer. Work out together, motivate each other, and achieve your goals as a team.
👨👩👧 FAMILY ALL-ACCESS™ (Plus Three)
FAMILY ALL-ACCESS™ THREE MEMBERS $179.99/month — RECOMMENDED UPDATE One person = $79.99 Two = $134.99 Three = $179.99 Three individual memberships would be $239.97. Your family will save roughly $60/month. INCLUDED Everything from Family All-Access for all three members: * Digital programming * Qualifying in-person training * Lives * Community * Challenges * Development resources * Member digital-product pricing * Standard workshops included * Family workshop pricing NOT INCLUDED Same exclusions: Premium workshops unless specified, masterclasses, specialty programs/camps, private coaching, certifications, and other separately billed Amplify services.
You all each get:
✅ Full app access to all workouts, nutrition tools, mindset coaching & progress tracking
✅ Power Bank resources, self-built workouts, and motivation tools
✅ Access to drop into Absolute Body Armor group & gym classes if you're near Visalia, CA. (There will be a drop in fee)
✅ Private check-ins and individual progress logs under one shared family journey Three Full Memberships: Enjoy three complete memberships under one package, allowing you and two others—whether family or friends—to fully access all the features of the Coach Holley Fit App. Work out together, encourage each other, and achieve your goals as a united group.
$179.99
Monthly
FAMILY ALL-ACCESS™ (Plus Four)
AMPLIFY FAMILY ALL-ACCESS™ FOUR MEMBERS $219.99/month Four individual $79.99 memberships would equal $319.96. Save $100/month in family savings compared with purchasing four individually. Same All-Access benefits for all four eligible members.
You all each get:
✅ Full app access to all workouts, nutrition tools, mindset coaching & progress tracking
✅ Power Bank resources, self-built workouts, and motivation tools
✅ Access to drop into Absolute Body Armor group & gym classes if you're near Visalia, CA. (There will be a drop in fee)
✅ Private check-ins and individual progress logs under one shared family journey Three Full Memberships: Enjoy three complete memberships under one package, allowing you and two others—whether family or friends—to fully access all the features of the Coach Holley Fit App. Work out together, encourage each other, and achieve your goals as a united group.
$219.99
MonthlyCoach Holley
Coach, Trainer, Mentor, Public Speaker
Coach Holley | The Askarián Knight Mindset Architect. Disciplinarian of the Soul. Builder of Modern-Day Warriors. A Legacy Forged in Fire, Failure, and Fortitude I am Coach Holley, the Askarián Knight Coach. Trainer. Mentor. Speaker, and Lord of the war within self. Every principle I teach, I’ve lived. Every lesson I give is forged through fire, failure, faith, and fortitude. I’ve stood in locker rooms, classrooms, juvenile hall yards, gyms, and underserved communities—on the frontlines of what breaks our youth… and more importantly, what builds them. I am the founder of Amplify, Absolute Body Armor, and the AAMP Movement— which is a mission-driven system sculpting warriors who want to Power Up, Level Up, and Go Next Level in mindset, character, and purpose. Through RJH Jr. Inc (AAMP), I develop young leaders, student-athletes, parents, and educators using the teachings of emotional intelligence, life skills, structure, and soul-deep resilience. My mission is to restore structure, rebuild belief, and revive the power of disciplined leadership—one disciple at a time. Who I Am I blend Stoic wisdom with modern strategy to rebuild lives from the inside out. • My voice shifts mindsets. • My presence builds people. • My mission restores families, uplifts communities, and develops disciplined disciples of leadership, love, and legacy. What I Believe “Encourage to Impact. Empower to Inspire.” This is the thunder in my teaching—the storm that shakes chains loose. It’s how we break cycles, build champions, and breathe life into generations. We don’t just talk change— We train for it. We live it. We lead it. The Askarián Thunder: The 4 Pillars of Power Everything I teach echoes the Four Thunderbolts of Success: 1. Mental Mastery 2. Physical Discipline 3. Spiritual Alignment 4. Emotional Intelligence The True Mission of the Askarián Knight To lead with discipline, love, truth, and strength. To build minds, shape characters, and leave legacies that ignite others. To Amplify lives—so that others may master themselves through: • Life Skills • Spiritual and Emotional Structure • Discipline and Patience • Resilience and Purpose • And the Power Bank Principles that turn pressure into power. Because no matter where you come from, how far you’ve fallen, or how long you’ve been stuck— The greatest war you’ll ever fight… is the one inside of you. And I’m here to help you win it.
In App Features!
One-On-One Video Calls
Do you or your child need life Coaching or Mentoring? Here you can book calls offered by Coach Holley and his staff of coaches.
Compliance Tracking
Build long term healthy habits with weekly and monthly compliance tracking trends for workouts, nutrition, water intake and progress photos.
Wearable Integration
Connect your Apple Watch or Fitbit with the app to track your daily activity levels and workout metrics like heart rate, steps, and calories burnt after workouts.
Bi-Weekly Check-ins
Check-in with Bi-weekly photos and measurements to keep track of your monthly progress. Make amends whenever required.
Customized Workouts
Here you can either build your own workout in the fitness library or you can select from pre-designed follow-along workouts.
Coach Holley's Mindset Hub
Here you will be able listen to audios and watch motivational content from Coach Holley that stimulate your mind, body, soul, and spirt.
In Person Training Option
Access to Coach Holley Health & Wellness Training Center Absolute Body Armor if You're Near Visalia, Ca.
Frequently Asked Questions
How Does It Work?
Once You download The App You're Going To Be Directed To Fill Out The Onboarding Questions, And Then From There You Will Submit your Payment & Lastly Wait 1 to 3 Business Days For Your Program. If You Are (Online Only) Or Requesting A (Meal Plan). If You Are Signing Up For In Person You Fall Under A Different Category And You Will Be Briefed Upon First Meeting With Coach Holley
who should join the app?
We do not discriminate here, so rather your here for athletic training weight loss training or general fitness we have it all here for you.
